S.S
ColorWise
Introducing ColorWise, a fun and educational app designed to enhance color recognition and cognitive skills in children. The game displays the name of a color in text, and kids must select the correct color from a set of options. With a simple and engaging interface, ColorWise helps young learners improve their ability to match colors while keeping them entertained.
About the
project
Design Process
Empathise
Conduct research
Understand Users
Competitor analysis
Ideate
User flow
Paper sketch
Info Architecture
Define
User Persona
Empathy maps
Ideate
Low-Fi
Hi-Fi
Testing
Empathy Map
Says
Thinks
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"I love playing games on my tablet!"
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"This game is fun!"
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"I know what color that is!"
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"Look, I got it right!"
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"I want to pick the right color and win."
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"This game is easy, but I need to concentrate."
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"I want to show my parents how good I am at colors."
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"Which color is that? I need to remember."
Do
Feels
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Picks up the smartphone eagerly.
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Selects colors quickly, sometimes hesitating when unsure.
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Celebrates when they get the color right.
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Repeats the game multiple times to improve their score.
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Excited when starting the game and making correct choices.
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Proud of themselves when they correctly identify colors.
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Curious and sometimes a little frustrated when unsure about a color.
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Motivated to keep playing and improve their skills.
User Persona
Mia is a curious and playful 5-year-old who enjoys learning new things through interactive games and activities. She loves playing with her phone, which her parents allow for limited screen time. Mia is in preschool and is just beginning to recognize and name colors. Her parents encourage her learning through educational apps that are both fun and safe.
Mia Thompson
Goals
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Learning: Mia wants to learn colors and be able to recognize and name them correctly.
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Play: She enjoys playing games that are easy to understand and visually appealing.
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Achievement: Mia loves the feeling of accomplishment when she completes a task or gets something right, especially when she can show her parents.
Frustrations
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Complexity: Mia gets easily frustrated with games that are too complicated or have too many instructions.
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Difficulty: If a game is too hard or she repeatedly makes mistakes, Mia can lose interest quickly.
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Slow Feedback: She prefers games that immediately tell her if she’s right or wrong.
Needs
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Engaging Interface: Bright, colorful graphics with large, easily clickable buttons.
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Simple Instructions: Clear, simple directions that are easy to understand without requiring much reading.
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Immediate Feedback: Instant responses to her choices, with encouraging sounds or visuals when she gets it right.
User Flow
Onboarding
Game
Time Up
Play
Again?
Yes
Quit
No
Research
Interview Questions
For Parents:​
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What types of educational apps do your children currently use?
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What features do you look for when selecting an app for your child?
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How often does your child engage with educational apps or games?
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What frustrations do you or your child experience with existing color-learning apps?
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Are there any apps your child lost interest in quickly? Why do you think that happened?
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What kind of rewards or feedback does your child respond well to in games?
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Would you prefer a simple app focused solely on color recognition or one with a variety of features?
​
For Kids:
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What’s your favorite game to play on your tablet or phone?
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What do you like most about that game?
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Do you know your colors? Which ones are your favorite?
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Have you played games where you have to pick the right color before?
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What do you think makes a game easy or hard to play?
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What kind of rewards make you want to keep playing a game?
Competitive Analysis
Style Guide
#6CCCF5
#CE7955
#000000
#9FE59E
For the ColorWise app, the Itim font was chosen to create a playful and approachable look that aligns with the fun and educational theme of the game. The rounded and smooth characters of Itim are friendly and easy to read, making it perfect for young children as they navigate the app. This font choice enhances the overall experience by adding a sense of warmth and engagement.
Typography
Regular
Itim
Wireframes
Paper Wireframe
Lo-Fi Wireframe
Hi-Fi Wireframe
Hello!
Welcome to ColorWise
Lets Get Started!!
Choose the colors before
the time runs up
Oppsie, time up!!!
Would you like to
Play again?
